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Be a Trailblazer

• Creative Direction
• Concept Development

A Trailblazer is a person who uses Salesforce to innovate, learn, and build a better world.

Collaborated closely with Salesforce CMO and brand leadership to create a global online campaign that celebrates Salesforce's most beloved achievers at the heart of everything that matters: Trailblazers. Trailhead gave birth to Trailblazers, and my team created the iconic hoodie, celebrating its 10th year in 2025. There’s even one in gold.

Working alongside the incredible lettering artist and designer Jessica Hische, the team uncovered impactful stories and developed visual concepts, tailored to highlight the unique journey of each featured Trailblazer.

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Team Trailblazer+Creative: Paul Antonson, Kate Burns, Sarah Caporusso, Colin Fleming, Sarah Franklin, Damien Flores, Aaron Hazen, Jessica Hische, Mariah Kline, Kris Lande, Scott Larson, Teddy Lewis, Sarah Ranney, Brooke Shepard, Amanda Vo, Joel Wheat, Olga Zakharenko

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