Hi, I’m Domenique.
Storyteller, brand builder, character whisperer, dream maker. Prior to Salesforce I’ve worked on creative ideas for companies like lynda.com, Symantec, Andreessen Horowitz, LVMH, IBM, BMW/Designworks, Walt Disney Co, Yahoo! and many more.
EXPERTISE
Brand and Identity Design
Character Design
Learning Design
Event Design
Web Design
June 2025 - Present
Executive Creative Director, Developer Business Unit
Workato | San Francisco, CA
Building a movement to turn AI curiosity into active innovation by breaking down complexity with creativity, fostering connection with community, and engaging doers with ideas and inspiration. Reports to CTO.
Brand & Creative Leadership
Led the reinvention of Workato’s brand, from a new look to a new voice: bringing warmth, personality, and joy to the meeting point of AI and enterprise software. Worked with my team to create Dewy, Workato’s Agentic AI character, who connects you to the tools, people, and possibilities that keep work moving. My team sets the creative standard for the entire company, working diligently across disciplines so everyone can create impact for campaigns, events, and experiences.
Marketing Impact
Direct creative for the work that drives pipeline, across demand gen, field marketing, and our website, showing enterprise leaders and builders how to turn intent into business outcomes with agentic AI. Our customer films celebrate what we do and show how we #WorkItOut. And WOW, our global user conference, is where it all comes to life.
Developer Brand & Community
Created Workato’s first dedicated developer brand from scratch, giving builders a place to belong and the developer business a foundation to grow on. The Workato Community is stronger for welcoming a new audience in.
Specialties: Brand and Identity Design, Character Design and Development, Event Design, World Building and Storytelling
2012 - 2025
Senior Creative Director, Characters, Culture, & Trailhead
Salesforce | San Francisco, CA
Summary
As the lead for Characters, Culture, and Trailhead at Salesforce, I created engaging ways to educate, inspire, and foster community. I collaborated with internal teams and external agencies to transform ideas into impactful brand experiences and events that delighted customers, employees, and Trailblazers.
Brand & Community Leadership
Led the brand evolution for the Salesforce Developers community, growth 3 million globally.
Created a cohesive brand solution with internal stakeholders and community teams that resonates with our most passionate Makers: Developers, Admins, Architects, and Designers.
Founding member of the Trailhead product, Salesforce's fun and engaging way to learn. Responsible for the creation of the Trailhead brand and identity, influencing our learning product, events, and swag. Co-creator of the iconic Trailblazer hoodie, celebrating its 10th year in 2025. As Trailhead Design became the foundation for Salesforce's brand expression, I empowered teams to leverage essential assets for company initiatives such as campaigns, events, enablement, and engagement, all while staying true to the company's core values.
Creator of the majority of Salesforce Characters and stakeholder for all 3D and 2D character development, production, and fabrication. Mother of Astro Nomical, Salesforce's beloved brand mascot. Astro is your guide to Salesforce, embodying a beginner’s mindset focused on doing business while doing good, and inspiring people to dream big and become who they want to be. Author of the 2nd most popular blog post on the Salesforce Blog, multiple years in a row.
Event Strategy & Design
Responsible for transforming Salesforce's event portfolio with Trailhead Design, helping teams create unique must-attend hybrid experiences for customers and employees alike. Creative lead for TDX, Developer/Trailblazer events, and internal executive experiences like Company Kickoff and Laulima. Oversaw mascot costume development and character swag production for all characters, including stuffed animals.
December 1994 - July 2012
Freelance Art Direction & Design
Domenique Sillett Graphic Design | Los Angeles and San Francisco, CA
Art Direction, Graphic Design, Brand and Identity
Clients/projects include: Andreessen Horowitz, BabyCenter, Betfair, Charles Schwab, Designworks/BMW, Diageo, Findery, IMPAC Medical Systems, Location Labs, Louis Vuitton/LVMH, Lynda.com, Matrix Partners, Microsoft, Symantec, Walt Disney Studios, Yahoo! and more.
February 2003 - June 2005
Interactive Creative Director
J. Walter Thompson Specialized Communications | San Francisco, CA
Leadership role within the digital group of fast-paced agency. Worked closely with Group Creative Director and Copywriters. Creation and execution of graphic, interface, multimedia, branding and identity design. Presentation to clients, mentorship and training of design staff, and direction of graphic production. Participation within work teams in multiple cities and two countries. Consulting on department process and qualifying design interview candidates.
Projects include AT&T Wireless, Diageo, HCA Houston, Hilton Hotels, KLA-Tencor, Sony Ericsson, Starbucks
October 1999 - December 2000
Art Director
Angry Monkey | San Francisco, CA
Art Direction, Graphic Design, Brand and Identity
Projects include Lego, New Line Cinema, Wildbrain.com
July 1998 - October 1999
Senior Designer
Razorfish, Inc. | San Francisco, CA
Art Direction and Graphic Design
Projects include Acer Computers, Barclays Global Investors, beautyscene.com, eBay, e-Coupons, Excite, Microsoft, Petopia.com
October 1996 - July 1998
Designer
Organic Online, Inc. | San Francisco, CA
Graphic Design
Clients include Broderbund Software, Creative Labs, Colgate-Palmolive, Homegrocer.com, Kimberly-Clark, Kotex, Nike
EDUCATION
1999 - 1994
Art Center College of Design | Pasadena, CA
Bachelor of Fine Arts, Illustration
9th Term Honors
Assistant to Instructor Lynda Weinman
1990 - 1991
Pratt Institute | Brooklyn, NY
Fine Art Foundation
RECOGNITION
2018 | Recipient, Salesforce Laulima Employee Award
2017 | Recipient, February Woman of the Month, Salesforce
2008 | Contributor, Adobe (Client Website)
2005 | Winner, JWTSC Ensemble Award (Diageo), J.Walter Thompson Specialized Communications
2005 | Finalist, Employment Marketing Awards (Diageo), J.Walter Thompson Specialized Communications
2001 | Interview, Communication Arts Blog
2000 | Selection, National Design Museum: Design Culture Now (Petopia.com)
1998 | Finalist, London Interactive Agency Awards (Nike), Organic Online
1996 | Notable Mention, Print Magazine (with Rick Morris for Swatch)
1994 | Selection, Art Center College of Design Student Gallery
1994 | Recipient, Art Center College of Design Ninth Term Honors
AFFILIATION
1998-Present
Art Center Alumni Association
San Francisco Ambassador (2004-Present)
Chair, San Francisco Chapter (1998-2004)
2003-2005
digital@jwt
Member, Creative Council
2001-Present
UCDA
Honorary Member
1999-2004
Instructor
Academy of Art
Stanford Continuing Studies