EVENT DESIGN
Salesforce Events
• Creative Direction
• Creative Strategy
• Concept and Signage Development
• Mascot Costume Creation and Oversight
• Character Swag Creation and Oversight
Learn. Connect. Have Fun. Give Back. Infused with character and purpose, Salesforce events are far from traditional trade shows. Calling them conferences doesn’t even begin to capture the experience and energy they deliver.
As Creative Director for Developer Events during Trailhead's launch, my team brought its outdoor theme to life. Beyond overseeing the creative side of these immersive experiences, I also managed the design and production of all mascot costumes and the stuffed animals participants earned at each event.
My team's work on internal and external Developer, Trailblazer, and Executive experiences at Dreamforce, TDX, Laulima, CKO, Salesforce World Tours, and Trailhead Academy Bootcamps has redefined the playbook for Salesforce events. Together with talented brand, creative, and event leads, my contributions have reached hundreds of thousands globally. Astro has traveled to even more countries than I have!
Team Trailblazer+Creative: Mark Adcock, Paul Antonson, Elle Cardenas, Sarah Caporusso, Christophe Coenraets, Jonathan Chan, Barkley Dean, Colin Fleming, Sarah Franklin, John Goldie, Pam Gonzalez, Brad Gottesman, Helen Hosain, Kris Lande, Scott Larson, Katrina Leach, Dave Lentz, Teddy Lewis, Laurie Macabasco, Marina Nattinger, Vanessa Ng, Kavindra Patel, Aracely Patiño, Sue Prue, Cory Pulliam, Diane Sangster, Adam Seligman, Amanda C. Sun, Nick Tran, Amanda Vo, Benjamin Wall, Lawrence Wyatt, Ray Yuen